It is now official and announced to the market that New Balance has partnered with Luanvi, a distribution company based in Valencia, which will be the distributor of the American sportswear brand in Portugal, Spain, and Andorra for the next three years.
Through this new partnership with New Balance, Luanvi will ensure that "the entire experience between clubs and associations with the New Balance brand is as satisfactory and exclusive as possible . "
“This partnership represents an important step for Luanvi and our growth ambitions. New Balance is recognized worldwide as the leading company in the sports industry, and we are convinced that this new association will mark the beginning of many opportunities for us. We are excited to collaborate with NB and to have been entrusted with the distribution of their Teamwear range in the Iberian Peninsula. We believe it is an excellent business opportunity for both brands ,” comments Javier Tarancón, Director of Sponsorships and Brands at Luanvi.
Campaign 2023-24
This partnership between the two brands will be finalized starting November 1, 2022, and from then on, Luanvi, representing New Balance, will begin working with clubs, federations, universities, schools, etc., for the upcoming 2023-24 season.
“Luanvi helped us create the infrastructure we need to respond to the Iberian market more quickly and efficiently, in order to fully maximize the potential of the New Balance Teamwear range. We are a brand strongly recognized for the innovation and manufacturing of our products, and we have leveraged Luanvi's distribution expertise to reach all clubs and teams across different sports,” adds John Foster, Director of Strategic Business at NB.
