Consumption
Stay up-to-date on the latest news about consumption in Portugal and around the world. The magazine Grande Consumo offers strategic insights and in-depth analysis.
Consumption
Non-Food
A new consumer profile is transforming the beauty market.
The beauty market is evolving into a broader ecosystem that combines traditional cosmetics, aesthetic procedures, internal wellness, performance, and longevity. This is the conclusion of the "BCG + WWD State of Beauty 2026" study, which identifies a new segment of highly engaged consumers: the Optimizers.
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Consumption
Retail
"Consumers are no longer just looking for the lowest price. They are looking for security in their decision."
According to Fábio Faria, head of partnerships & business development at KuantoKusta, price remains relevant, but it is no longer enough to win over the consumer. In a market marked by pressure on disposable income, the maturity of e-commerce, and the complementarity between physical and digital channels, the purchase decision increasingly depends on the search for overall value, predictability, convenience, and trust.
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Consumption
60% of Portuguese consumers compare prices before buying.
Portuguese consumers are becoming more strategic, planned, and value-oriented. A survey by Klarna reveals that 60% compare prices in at least three different places before buying, while 57% wait for promotions and 52% postpone purchases in the hope of finding a better price.
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Consumption
Financial stress changes the way Portuguese people sleep, spend and live.
Financial stress is shaping how Portuguese people sleep, socialize, plan for the future, and take care of themselves. A new study commissioned by Revolut and conducted by Dynata reveals that nine out of ten Portuguese people admit that their financial health has a direct impact on their emotional well-being.
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Feed
Consumption
Consumers continue to misjudge the environmental impact of food.
A study from the School of Psychology at the University of Nottingham concludes that many consumers continue to incorrectly assess the environmental impact of the food they consume.
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Consumption
Technology
AI could influence up to 30% of online purchases by 2030.
Artificial intelligence (AI) could influence around 30% of the global value of online purchases by 2030, estimates a new strategic report on agentic commerce, developed by Getnet, a payment solutions company of the Santander Group, in partnership with Deloitte.
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Beverages
Consumption
Global wine consumption is set to fall again in 2025.
Global wine consumption is set to decline again in 2025, continuing a downward trend that began in 2018, while Portugal bucked the global trend and reached a record high in consumption.
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Consumption
Pets are now part of 40% of Portuguese households.
Pets are taking on an increasingly central place in Portuguese families. According to data released by Mars Petcare, around 40% of households in Portugal have a dog and approximately 38% have a cat, confirming the growing integration of animals into daily life and family dynamics.
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Consumption
More than half of Portuguese people fear financial difficulties in retirement.
More than half of Portuguese people believe they will face financial difficulties in retirement, in a scenario marked by a lack of planning, low financial literacy, and growing distrust in the public pension system.
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