About Us
We advocate a clear and effective editorial approach that goes beyond simply describing facts and relying on a single source, aiming to accurately present the vast phenomenon of global sales of consumer goods.
A Grande Consumo It is the leading Portuguese platform for specialized information on retail, fast-moving consumer goods (FMCG), logistics, marketing, and supply chain.
With over 20 years as an independent publication, we continuously monitor the evolution of the consumer sector in Portugal, producing rigorous, relevant content geared towards decision-making.
Through our website, print edition, multimedia formats, podcasts, professional events, and training programs, we build a knowledge ecosystem that connects brands, retailers, distributors, logistics operators, and decision-makers.
We produce news, reports, interviews, market analyses, and opinion pieces supported by data, international trends, and real-world cases, giving a voice to the key players in the industry.
We are committed to specialized, independent, and market-focused economic journalism, with an emphasis on topics such as innovation, sustainability, digitalization, artificial intelligence, customer experience, and the transformation of business models.
Our community includes thousands of active professionals, business leaders, managers, entrepreneurs, and specialists who use the Grande Consumo as a daily tool for information and updates.
PGM Vectra´s Grande Consumo It is clear: to inform, empower and connect the consumer ecosystem in Portugal, contributing to a more competitive, transparent and sustainable market.
Target Audience
A Grande Consumo It is aimed at all professionals who are part of the consumer ecosystem in Portugal, with a primary focus on decision-makers, managers, and leaders who influence the strategies, investments, and evolution of the sector.
Our audience is primarily composed of:
- Administrators and general managers
- Marketing, sales and operations directors
- Buyers and category managers
- Store managers and department heads
- Logistics and supply chain managers
- Responsible for innovation, sustainability, and digital transformation.
As a bimonthly publication, with an average print run of 5.000 copies and direct distribution through major distribution chains, the Grande Consumo ensures a physical presence in the decision-making centers of food and non-food retail.
In parallel, through our digital ecosystem — website, newsletter, social media, video and events — we reach a wide community of professionals and influencers in the sector daily, reinforcing the frequency of contact and the impact of communication.
We also reach complementary strategic audiences, including journalists, consultants, academics, students, financial institutions, insurance companies, universities, communication agencies and media outlets, logistics operators, packaging companies, business associations, chambers of commerce, and technology partners.
This positioning allows for Grande Consumo To function as a bridge between industry, retail, services and knowledge, creating a space for qualified dialogue where brands, people and ideas meet.