Amazon has launched Amazon Saver, a new line of groceries designed to help consumers maximize their budget.

This brand offers essential products such as cookies, canned fruit, and condiments, most priced under five dollars.

In addition, Prime members can enjoy an extra 10% discount on these items, both in-store and online.

As detailed in a press release, Amazon Saver complements the company's range of private label brands, which aim to offer "the best possible value on a wide variety of food products." In the coming months, Amazon plans to launch 100 more new products under this brand.

Savings program

In parallel, the company expanded its exclusive Amazon Fresh savings program for Prime members, offering discounts on more than three thousand essential products.

Previously, Prime members could get 10% off hundreds of items, but now savings include up to 50% off eight to 15 select products per week, a 25% discount on over 1.200 favorite products from well-known brands, and a 10% discount on over 1.700 products from Amazon's own brands, such as Appety, Amazon Fresh, Amazon Kitchen, and Amazon Saver.