"Straight to what you need? It's better to go to Worten Resolve" is the slogan of the new campaign showcasing Worten Resolve, Worten's umbrella service brand.
This new campaign introduces a new graphic identity for Worten Resolve. With an investment of 5,5 million euros, it is already airing on TV, radio, digital platforms, social media, in stores, and at worten.pt.
One-stop-shop for services
“ We are at a very important stage for Worten, where services are an essential pillar for the strategy and achievement of business objectives. Therefore, we decided to review all communication associated with this area and effectively position ourselves as the 'one-stop shop' for services in Portugal ,” says António Fuzeta da Ponte, Worten's brand and communication director. “ This positioning involves a new version of the Worten Resolve logo, adopting the color blue, and ensuring consistency in communication when it comes to services in advertising. This also includes a new campaign tagline focused on services: 'Straight to what you need? It's better to go to Worten Resolve' .”
New graphic identity
The new graphic identity of Worten Resolve is based on a new version of the logo and a new color (blue for services), the result of a broader brand architecture project carried out in conjunction with Solid Dogma.
The campaign was developed by the agency FUEL, Fred Oliveira (Krypton Films) directed the advertising films, which had Pro(u)d as a production consultant. It will be on air until May 24th.
