Unicer has strengthened its competitive position in Portugal and achieved a 50,1% share of the total beer market, according to Nielsen data cited by the company.
In 2014, the brewery prioritized recruiting new consumers and generating value for the product categories in which it operates, which allowed it to " consolidate its position as the largest Portuguese beverage company ".
In the beer sector, Unicer continued to diversify its offering by relaunching Super Bock Green, as well as five craft beers from the Super Bock Selecção 1927 collection, in addition to boosting the growth of draft beer in the Horeca channel. “ It should also be noted that Carlsberg maintained its leading position in the premium segment and, in ciders, Somersby reached four million liters in its third year of sales. In sparkling water, Pedras consolidated its leadership ,” the company stated in a press release.
In the tourism sector, Unicer's two hotel units are attracting more and more tourists. The PEDRAS SALGADAS spa & nature park celebrated its first year of operation after the completion of renovations to the thermal park. Meanwhile, the Vidago Palace Hotel received new international accolades and, this year, will join Virtuoso, an international network that brings together the best in each tourism segment in more than 60 countries.
