By selecting the finest durum wheat and using bronze molds in its production, the new Milaneza Bronze pastas are the brand's latest offering for a more discerning consumer profile.
The bronze mold extrusion method gives the dough an artisanal character, resulting in a naturally rough texture that retains sauces, ideal for recipes with a more intense flavor.For a specialist like Milaneza, it is essential to continue surprising increasingly demanding consumers who are themselves increasingly expert in the art of cooking. The brand will continue to reinforce its commitment to nutrition and quality, but also seek to offer truly distinctive products. In this case, allowing the consumer to explore and savor every detail of these new pastas.“, says Graça Amorim, administrator of the Cerealis Group with responsibilities for marketing and R&D.
For this range, Milaneza is betting on a multi-channel campaign, between September 26th and October 13th, including a new Milaneza Bronze film starring chef José Avillez. With 25- and 10-second spots, sponsorship of the 21 pm telenovela on SIC, Masterchef on SIC Mulher, spots on AXN and AXN White, FOX, FOX Life and 24Kitchen, this campaign also includes a presence on the national Cemusa and JCDecaux billboard network, as well as a strong online investment and in-store displays.
The Bronze Mold range will be available in three varieties: Spirals, Rolls, and Square Spaghetti, and can be found in major supermarket and hypermarket chains.
