The Domus Capital Group has once again expanded its portfolio with the launch of a new soft drink brand, Sumovite.
The brand has existed since the 50s, launched by a businessman who owned the Clérigo Soft Drinks company in Porto. In 2020, it came under the ownership of the group that owns Quinas beer, which decided to revive it and thus complete its range in the beverage sector, this time reaching a new audience.
Sumovite
Sumovite currently offers six 1,5-liter bottles, available in orange, pineapple, lime-lemon, and sparkling flavors in the sparkling category, and orange and lemon in the still category. It is packaged in PET bottles.
By choice of the brand, and with the well-being of all consumers in mind, Sumovite soft drinks contain low levels of sugar but retain all their essence.
The brand will initially be available through off-trade and online channels. The retail price of the six products will be less than one euro per unit.
Special edition
To mark the brand's launch in the market, Sumovite will release a special edition consisting of a 33-centiliter glass bottle, replicating the original from the 50s, in an orange-flavored sparkling option, bringing back its origins.
