Nestlé has strengthened its chocolate portfolio in Portugal with the launch of ChocoTrio, a new range of chocolate bars that combines chocolate, creamy filling and crunchy biscuit in a single product.

The new product arrives on the national market in three varieties – Cookies & Cream, Hazelnut and Extra Choc –, seeking to provide different flavor and texture experiences within the consumer chocolate segment.

The launch is accompanied by a locally developed communication campaign, under the concept "That's All There Is to It," which seeks to highlight the combination of the three elements.

Three varieties for different preferences.

The ChocoTrio range is distinguished by its combination of a layer of Nestlé chocolate, a creamy filling, and a crisp, visible biscuit.

The range includes Cookies & Cream, Hazelnut, and Extra Chocolate, offerings that retain the product's three characteristic components but present different flavor profiles.

Nestlé aims, in this way, to diversify its offering in the chocolate bar segment, through products that combine different textures and ingredients in a single item.

The brand also seeks to meet the demand for differentiated consumer experiences, exploring the combination of chocolate, filling, and biscuit.

Campaign developed in Portugal

The launch is supported by a campaign created in partnership with the Pepper agency. The communication stems from the idea that consumers don't need to choose between different flavor experiences, since the product combines chocolate, filling, and biscuit.

Pedro Loureiro, business manager for Confectionery & Food at Nestlé Portugal, explains that the new product was developed taking into account the diversity of consumer interests and preferences.

According to the person in charge, ChocoTrio aims to provide a consumption experience that combines different elements traditionally associated with confectionery products, while developing proposals that respond to the appreciation of multisensory experiences.

The new ChocoTrio chocolate bars are now available through the usual distribution channels in Portugal.