Delta Coffee House Experience is celebrating the Christmas season with a campaign that invites consumers to transform wishes into actions that make a difference. As part of this initiative, 15% of the revenue from the sale of the seasonal Eggnog and Eggnot drinks will go to Casa dos Rapazes, a shelter for children and young people at risk.
Under the concept “ Ho Ho…No! Not Another Christmas Wish ” , the campaign runs until January 6th. Inspired by the idea of “turning Christmas upside down”, Delta Coffee House Experience transforms the traditional wishing tree into an invitation to share. Thus, at the store on Avenida da Liberdade, in Lisbon, the “Not Another Wish Tree” is presented as an inverted tree that embodies the campaign's motto: instead of asking, give. Customers are invited to leave messages of support, hope, and encouragement, which will later be delivered to the young people at Casa dos Rapazes (Boys' Home).
The invitation to share extends to the moment of purchase. Through the "One Last Wish?" initiative, customers can add a donation of €1, or multiples of €1, to their payment to help the institution.
“We believe that the true spirit of Christmas lies in the ability to share and make a difference in the lives of those who need it most. With this campaign, we want to go beyond the consumption experience and invite our customers to be part of an initiative that transforms a gesture as simple as enjoying a seasonal Christmas drink into an opportunity to support children and young people,” says Clara Melícias, B2C Director of the Nabeiro Group, in a statement.
