DbyD, a new eyewear brand available at GrandOptical, has just launched and features a collection of bio-acetate frames. Inspired by minimalism and responsible and sustainable consumption, the brand offers prescription and sunglasses for men and women.
“ We do more with less, removing everything that is not necessary to design smart, simple and durable glasses ,” the brand explains in a statement. Beyond the aesthetics of the models, sustainability is reflected in the origin of the materials from which the frames are made.
DbyD Bio-Acetate Collection
To keep the collection down to the essentials, any unnecessary use in the design process was eliminated, with the DbyD logo engraved on the temples of the frames and metal pins or other details excluded.
" Designed to adapt to all face shapes, these sunglasses combine classic and contemporary styles, while their minimalist and understated design complements each person's appearance ."
The DbyD Bio-acetate collection features six frames for men and women in natural beige and contrasting tortoiseshell shades, ranging from light green to blue-gray and terracotta. The designs include timeless, rounded frames.
DbyD bio-acetate M49 by Mazzucchelli 1849
As part of the brand's commitment to reducing its environmental impact, DbyD has partnered with Mazzucchelli 1849, a leading Italian manufacturer of bio-acetate, which produces the frames for the collection.
Mazzucchelli 1849's M49 bio-acetate is composed of cotton fibers and wood pulp, combined with a plasticizer created from natural sources. Being biodegradable and recyclable, it is derived entirely from renewable materials, and the wood is sourced and renewed following FSC principles.
Sustainable development
DbyD's responsibility and commitment are present throughout the entire product chain: raw materials, design, production, transportation, distribution, and end-of-life. The brand has also launched a life cycle analysis to measure the environmental impact of a pair of glasses, primarily in relation to its carbon footprint and water consumption.
Currently, the collections use 64% sustainable materials in the prescription models and 100% sustainable materials in the sunglasses, with the brand committed to being completely transparent about the materials it uses, to promote more environmentally friendly choices for its customers.
