Fini enters the Portuguese cosmetics market through a partnership with Flavy, the name under which Carmed, a lip balm brand belonging to the Brazilian pharmaceutical company Cimed, is marketed in Europe.

The collaboration, which has already launched in Brazil, is now arriving in the national market exclusively at Wells , with two products inspired by some of Fini's best-known gummies: Beijinhos (Kisses) and Denturas (Dentridges).

In Brazil, the partnership has become a sales and social media phenomenon, especially among Generations Z and Alpha. Portugal will be the first European market to receive this range, which is also preparing to enter the Spanish market.

From confectionery to cosmetics

With this launch, Fini expands its brand presence into a new category, through products inspired by two references from its portfolio.

According to Antonio Felices, Marketing Director EMEA/APAC at Fini, “ the success of the Beijinhos and Denturas lip balms in Brazil has shown us that the brand can go far beyond its traditional category. Portugal will be the first European market to discover this collaboration and we are convinced that it will win over Portuguese consumers .”

The collection includes Flavy Fini Beijinhos, with a pinkish hue and scent inspired by the original gummies, and Flavy Fini Dentaduras, with a transparent gloss finish. Both balms are part of Flavy's launch range in Portugal, which consists of five products, including three additional items.

The products are available in over 300 Wells stores in Portugal and at Wells.pt , with a recommended retail price of €6,99.