Consumer news in Portugal and Europe - Grande Consumo

The longevity market leaves $350 billion in women's needs untapped.

The longevity market leaves $350 billion in women's needs untapped.

Food represents 20,74% of the consumption basket in Portugal.

Food represents 20,74% of the consumption basket in Portugal.

Quality and origin are increasingly important factors in food purchases in Europe.

Feed Consumption

Quality and origin are increasingly important factors in food purchases in Europe

Quality and origin are gaining importance in food purchases in Europe. Almost eight out of ten consumers value products made within the European Union, according to Eurobarometer.

59% of consumers fear that AI will remove the human touch from brands.

59% of consumers fear that AI will remove the human touch from brands

A Statista study reveals that 59% of consumers fear losing human contact with brands due to the use of artificial intelligence. While AI increases efficiency, scale, and personalization in marketing, its adoption also raises questions about authenticity, trust, and emotional connection.

Foodservice surpasses €361 billion in the five largest European markets.

Consumption Food & Drinks

Foodservice surpasses €361 billion in the five largest European markets

Foodservice grew 1,4% in value across the five largest European markets, despite fewer visits. Generation Z, Millennials, and new habits are transforming the sector.

European e-commerce reaches 911 billion euros, but growth is expected to slow down.

Consumption Retail

European e-commerce reaches 911 billion euros, but growth is expected to slow down

European B2C e-commerce reached €911 billion in 2025. Southern and Eastern Europe led the growth, while Western Europe continues to account for 57% of the market.

Festivals boost local consumption.

Festivals boost local consumption.

94% of luxury consumers admit to using AI in their shopping experience.

94% of luxury consumers admit to using AI in their shopping experience.

More Portuguese people are reading, but one in five readers doesn't buy books.

More Portuguese people are reading, but one in five readers doesn't buy books.

The new value in consumption: when buying became managing.

The new value in consumption: when buying became managing

Portuguese consumers no longer just manage their budget. They manage time, convenience, promotions, trust, and choices between brands and stores. In a market marked by instability, the concept of value is changing, and low price alone is no longer enough.

Distribution brands could reach 44% of sales in Western Europe by 2030.

Consumption Retail

Distribution brands could reach 44% of sales in Western Europe by 2030

Private label brands are expected to increase their average market share in Western Europe from 41% to around 44% by 2030, according to Rabobank. This growth will be driven by increased consumer confidence, expansion of the discount sector, retail consolidation, and the professionalization of private label manufacturers.

More selective consumers are putting pressure on retail and textile margins.

More selective consumers are putting pressure on retail and textile margins

The retail and textile sectors are facing a new phase of pressure, marked by more selective consumers, high costs, increased competition, tariffs, sustainability demands, and heightened inventory risks.

Well-being and convenience drive innovation in nutritional supplements.

Well-being and convenience drive innovation in nutritional supplements

Physical well-being and convenience are gaining importance as drivers of innovation in the nutritional supplement market.

Consumer goods sales grew 1,6% in August.

Consumer goods sales grew 1,6% in August

The fast-moving consumer goods (FMCG) market grew 1,6% in the four-week period from July 13 to August 9, 2026, compared to the same period last year, according to NielsenIQ Scantrends data.

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