Consumer news in Portugal and Europe - Grande Consumo

92,7 million people were at risk of poverty or social exclusion in the European Union in 2025.

92,7 million people were at risk of poverty or social exclusion in the European Union in 2025.

US consumer confidence falls in October amid price pressure.

US consumer confidence falls in October amid price pressure.

Inflation accelerates in British supermarkets.

Consumption Retail

Inflation accelerates in British supermarkets

British consumers are becoming more selective. Inflation in supermarkets accelerated to 2,5% in the four weeks ending October 4th, while total retail sales grew by only 1,3% in September, down from 2,3% a year earlier. Food continues to support the market, but non-food sales have virtually stagnated.

Cerelac chooses Vitinha as ambassador and renews its image.

Feed Consumption

Cerelac chooses Vitinha as ambassador and renews its image

Cerelac has revealed the new image for its Original Milk Flour and announced Portuguese international footballer Vitinha as its ambassador.

The global chocolate market is expected to reach €136 billion in 2031.

Feed Consumption

The global chocolate market is expected to reach €136 billion in 2031

The global chocolate market is projected to grow from $119,62 billion in 2026 (approximately €107 billion) to $152,45 billion in 2031 (approximately €136,34 billion), according to Mordor Intelligence. Europe remains the largest market, while the premium, dark chocolate, plant-based, and online sales segments are showing above-average growth rates.

When predicting is no longer enough.

When predicting is no longer enough

In a world marked by volatility, predicting consumer behavior is no longer enough. Experts from Circana, Fnac Darty, Vectis Advisors, and Mars Shot analyze how retailers can anticipate trends, react to change, and leverage artificial intelligence.

Retail trade in Portugal fell 0,7% in August, but grew 2,2% year-on-year.

Retail trade in Portugal fell 0,7% in August, but grew 2,2% year-on-year.

Portuguese people are spending more per online purchase, reveals Eupago barometer.

Portuguese people are spending more per online purchase, reveals Eupago barometer.

One third of consumers are financially worse off than they were a year ago.

One third of consumers are financially worse off than they were a year ago.

Too much choice could put €17,4 trillion of consumption at risk by 2036.

Too much choice could put €17,4 trillion of consumption at risk by 2036

More choice, more personalization, and more technology don't necessarily mean a simpler life for the consumer. A global study by the Kearney Consumer Institute estimates that around $20 trillion, approximately €17,4 trillion, in consumer spending could become more contested by 2036.

12,1% of Europeans cannot afford leisure activities.

Consumption Market

12,1% of Europeans cannot afford leisure activities

By 2025, 8,5% of the EU population also lacked the means to eat meat, fish, or the equivalent every two days.

ANEBE requests maintenance of the tax on spirits in the 2027 State Budget.

Beverages Consumption

ANEBE requests maintenance of the tax on spirits in the 2027 State Budget

ANEBE, the National Association of Spirits Companies, is asking the Government not to increase the tax rate on spirits in the 2027 State Budget.

46% of consumers say that AI has already changed the brands they consider buying.

46% of consumers say that AI has already changed the brands they consider buying

Nearly half of consumers say that artificial intelligence recommendations have already changed the brands they consider buying. At the same time, 49% say they lose trust when a brand uses AI-generated product images, reveals "The Future Shopper Report 2026" by VML.

51% of consumers in Portugal and Spain already use AI to decide what to buy.

51% of consumers in Portugal and Spain already use AI to decide what to buy

More than half of consumers in Portugal and Spain are already using artificial intelligence to support their purchasing decisions. According to a study by Minerva Insights, 84% have used AI in the last 12 months, and two out of three are satisfied with the recommendations they received.

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