Kraft Heinz will sell its North American coffee business to private equity firm One Rock Capital Partners for $650 million (approximately €578 million). The purchase is expected to close in mid-2027, and according to Reuters, the company will retain a 30% stake in the business, which includes brands such as Maxwell House and Gevalia.

The operation is part of a reorganization strategy led by CEO Steve Cahillane , who intends to focus the company's activity on its core businesses of packaged food and condiments.

Since taking over the leadership in January, Cahillane has suspended the plan to separate Kraft Heinz into two companies, arguing that the group's problems could be resolved.

Investment in marketing and innovation

As part of its recovery plan, Kraft Heinz has increased its investment in marketing and innovation by $700 million. In addition, it is strengthening its offering of protein-rich foods and electrolyte drinks to meet the demand of more health-conscious consumers.

Steve Cahillane confirmed that business indicators are improving: “ Compared to last year, our market share, sales and volume trends are improving in all regions .”

Volumes decline in the third quarter.

In the third quarter, Kraft Heinz's global volumes fell by 1,1 percentage points, with North America registering the largest drop, of 2,4 percentage points. According to Reuters, successive price increases to offset rising costs have pressured volumes, in a context of consumer resistance to higher prices.

Adjusted operating profit fell 15,2% in the three months ended September 26, penalized by increased acquisition and logistics costs, reduced volumes, and higher advertising expenses.

Net sales decreased by about 2%, to $6,12 billion, but were slightly above the $6,09 billion estimated by analysts consulted by LSEG.