Sales at Worten.pt tripled from January to August, compared to the same period in 2019, resulting in a doubling of the brand's online market share in the first half of this year, consolidating its leadership in e-commerce in Portugal.
The Worten website is the most visited e-commerce platform in Portugal, reaching more than 1,5 million Portuguese users every month, according to data from Marktest.
The growth in the brand's online operation capacity to cope with the exponential increase in demand in this channel (which the pandemic reinforced) allowed it to raise average customer satisfaction by more than ten percentage points.
Marketplace
This growth was also aided by the performance of the marketplace, a business area launched by Worten in 2018 that has been diversifying its product and partner offerings in different categories, such as home and decoration, childcare, toys, health and wellness, fitness, office supplies, and even pet products, integrating, since April, brands from the Sonae Group such as Well's, note! and Zu.
With this growth, Worten's marketplace offers around 1.200 sellers, representing approximately 20% of total online sales in Portugal.
Logistics
The company's increased commitment to growing digital channels, materialized, among other things, in quadrupling the capacity of the logistics operation that supports them, has allowed it to deliver 85% of orders ahead of schedule.
