The century-old Portuguese porcelain, crystal and glass brand Vista Alegre presents a new premium segment: textiles.
The launch begins with a collection of three scarves and two high-quality cashmere blankets, inspired by the decor of four porcelain collections: Duality, Ivory, Transatlantica, and Amazonia.
The brand considers this move to represent an organic evolution, continuing its passion for art and beauty, now reflected in fashion accessories and a home line. " Pieces with unusual softness, an incredibly lightweight consistency, and a particularly delicate texture, designed to envelop the wearer in unparalleled comfort ," Vista Alegre details in a statement.
Origin in Kashmir
Based on cashmere, the brand found the raw material and the
The necessary knowledge to bring this project to life. “ In this remote, rugged terrain with a harsh climate, Vista Alegre obtains the goat yarn that will be transformed into the finest cashmere. A rare and exclusive fabric, the result of a long process of manual herding, harvesting and transformation ,” the brand assures.
Thanks to their double-layered coat, goats survive the extreme conditions of this region, including sandstorms and extreme temperatures. Throughout the seasons, nomadic herders lead their flocks across sandy or snowy terrain, caring for the animals in deep communion with nature and ancestral rites.
In May, when the weather warms up, the goats shed the thin barrier that retains heat in their bodies and are then manually combed, in a painless and entirely sustainable process, to collect the wool. No more than 250 grams of material is collected, which is later sent for verification and processing.
The world's leading experts in spinning premium cashmere, suppliers to the biggest haute couture houses, then carry out the analysis and quality control of the yarn. This is a process that combines technology and artisanal knowledge. " Only material that meets the highest levels of excellence is used in the manufacture of Vista Alegre textiles ," the brand assures.
Sustainable project
The cashmere production and processing chain ensures a symbiosis between humans, animals, and the environment. Observing the natural grazing cycle in the Mongolian region where the raw material is collected, manual harvesting, respect for the goats, and the small quantity of material collected guarantee responsible production.
Through this project, Vista Alegre participates in improving the quality of life and work of the local community, contributing to the maintenance of an ancestral activity that safeguards species, the landscape, and the transmission of knowledge.
Image from the collection
Ana Moura, a renowned performer with a successful career worldwide, with more than one 
Million records sold, and Catarina Furtado, communicator, author, actress, Goodwill Ambassador for the United Nations Population Fund and founder and President of the non-profit association Corações Com Coroa, are the face of Vista Alegre's collection of scarves and shawls. According to the brand, in addition to reflecting the good taste and sophistication identified with it, “They also embody the values of universality, respect and admiration for handcrafted work in harmony with nature, as well as the defense of social responsibility.".
