ViniPortugal has just announced the debut of Wines of Portugal on TikTok, a step that reinforces the brand's digital transformation strategy, which began in early 2025.

In recent months, Wines of Portugal has strengthened its presence on social media, particularly through the production of video content on Instagram and Facebook, a strategy that has resulted in remarkable growth: between January and September 2025, the Instagram community grew by 24%. During the same period, content reach exceeded 185 accounts, a 55% increase, while interactions doubled, confirming the effectiveness of the new, more organic digital strategy, closer to producers and focused on genuine stories from Portuguese wine regions.

In order to further strengthen its digital presence, the brand is now expanding to TikTok with the aim of reaching younger generations. This presence on the platform represents a natural evolution of Wines of Portugal's strategy, allowing it to communicate creatively and casually, through shorter videos, the richness of the culture, traditions, and lifestyle associated with Portuguese wine. In this way, Wines of Portugal aims to educate in a light and fun manner, particularly connecting with younger consumers who are fundamental to the future of the sector.

According to Frederico Falcão, President of ViniPortugal, “ Portuguese wine has a rich history, made of authenticity and tradition, which deserves to be passed on to new generations. TikTok allows us to inspire, educate and entertain in a lighthearted way, bringing wine closer to audiences who will ensure the future of the sector. We want to show the world that Portugal is a creative, modern and dynamic country, without ever losing its wine-growing roots .”

With this launch, Wines of Portugal reinforces its commitment to promoting and valuing Portuguese wine in Portugal and around the world.