Vigor Latte Wicked

Vigor launches limited edition inspired by the musical Wicked.

Vigor introduces two new flavors in the Vigor Latte range, inspired by the musical Wicked and its protagonists, Glinda and Elphaba.

Available in a convenient on-the-go format , the limited edition comes in two contrasting options: Bubblegum, with a sweet and nostalgic bubblegum flavor, and Matcha, a modern, light and refreshing version.

“ This partnership allowed us to create unexpected flavors that invite consumers to explore new sensations and discover their sweeter or more intense side. It is a limited edition that also reflects our innovative spirit and desire to surprise ,” explains Catarina Cruz, senior brand manager of the Vigor brand.

The limited edition Vigor Latte x Wicked is now on the market and will be available until December. To celebrate the launch, the brand has prepared a campaign with a presence abroad and digitally, with creative content inspired by the film, and also a contest that will award tickets for the opening week of Wicked: for good in Porto and Lisbon.

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