Vigor introduces two new flavors in the Vigor Latte range, inspired by the musical Wicked and its protagonists, Glinda and Elphaba.
Available in a convenient on-the-go format , the limited edition comes in two contrasting options: Bubblegum, with a sweet and nostalgic bubblegum flavor, and Matcha, a modern, light and refreshing version.
“ This partnership allowed us to create unexpected flavors that invite consumers to explore new sensations and discover their sweeter or more intense side. It is a limited edition that also reflects our innovative spirit and desire to surprise ,” explains Catarina Cruz, senior brand manager of the Vigor brand.
The limited edition Vigor Latte x Wicked is now on the market and will be available until December. To celebrate the launch, the brand has prepared a campaign with a presence abroad and digitally, with creative content inspired by the film, and also a contest that will award tickets for the opening week of Wicked: for good in Porto and Lisbon.








