With the new version of its Virtual Glass packaging creation tool, Verallia allows its clients to have realistic renderings of their projects in record time.
This digital tool allows you to create glass packaging (bottles and jars) that are filled, labeled, and contain capsules. Using cutting-edge virtual reality and 3D computing technologies, Virtual Glass quickly creates realistic renderings with unprecedented image definition. These renderings can incorporate up to six models and can be used for communication purposes (online catalogs, promotional visuals, etc.). “Ease of use, speed, quality: these are the characteristics of Virtual Glass. In just a few minutes, the tool allows you to test products, labels, and capsules before putting them on display and obtain renderings as high-quality as a high-definition photograph. It's a collaborative design tool. More than just a decision-making aid, it's also a marketing tool,” explains Karim Boussabah, Marketing Director of the Verallia Group.
With this new tool, accessible only through MyVerallia, Verallia's customer portal, just a few clicks are needed to create a realistic rendering of a complete package. After choosing a bottle from the catalog, the customer adds the contents and/or a capsule of their choice and can add their own labels. They can then visualize their product design, place it in a neutral or realistic scene, and compare it with another existing design or product.
Users can share their creations with their contacts. Virtual Glass is, therefore, a tool for the marketing and product development departments of Verallia's clients, allowing them to test their ideas in collaboration with other departments and save time.
Launched in France, Italy, Spain and Portugal, Virtual Glass will soon be available in all countries where Verallia has a presence.
