Unilever buys vitamin supplement company.

15 Ten 2020

16:36

Unilever has acquired the US company SmartyPants Vitamins, which specializes in vitamin supplements, with the goal of expanding its market share in that category.

Based in Los Angeles, SmartyPants Vitamins was founded in 2011 by Courtney Nichols Gould and Gordon Gould. It uses non-GMO ingredients and its products contain no artificial colors, flavors, sweeteners, or preservatives.

Range extension

Unilever indicates that SmartyPants Vitamins complements its current portfolio in the functional nutrition and supplements segment, where it already offers Horlicks, Olly, Equilibra, and Liquid IV. “ SmartyPants Vitamins aligns with our mission to improve the health and well-being of consumers and empower people to take charge of their health with trusted solutions ,” states Fabián García, president of Unilever North America.

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