André Semedo has been Head of Market Portugal for Reckitt Benckiser's Health business since January, responsible for its strategic management and business development in the national market.
The new hire is part of the strategy to divide the business into two distinct units. “ I see my integration into RB Health as a huge professional challenge, since the company is currently reinforcing a strategy that translates into three main pillars: developing innovative solutions to put health in the hands of each of us, leveraged by a portfolio with leading brands in the health sector; a human resources policy focused on people, both personally and professionally; and a commercial area that is increasingly recognized as a benchmark in the sector, strengthening its proximity to its partners ,” says André Semedo.
Holding a degree in Business Management from ISCTE and an Executive Master's in Commercial Management from INDEG/ISCTE, André Semedo has extensive experience in Sales & Marketing roles at multinational companies such as L'Oréal, PepsiCo, Colgate Palmolive, and Vodafone. For the past three years, he served as Sales Director at Perrigo Portugal, leading the Sales, Trade Marketing, Medical, and Business Development teams.
