Sumol with a new image

January 25, 2019

11:31

The Sumol brand has a new visual identity.

The new design reflects the representation of " fruit with attitude ," using bold colors to ensure flavor differentiation.

The diagonal cut at a 54-degree angle in the center of the packaging celebrates the year the brand originated (1954). "The goal of this visual change is to continue to surprise by maintaining an emotional connection with consumers and, at the same time, greater differentiation between the various flavors, through a contemporary and appealing visual identity.""This is what Miguel Garcia, Director of Strategic Marketing at Sumol+Compal, points out."

The new image was developed by the design agency BrandMe.

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