From January 1, 2025, Sociedade Ponto Verde will also manage industrial and commercial packaging.

Packaging for products not directly intended for domestic consumption, i.e., packaging found in industrial or retail/commercial facilities, is considered to fall into this category. Examples include non-reusable pallets, drums, or shrink wrap.

Campaign

In response to this new development, SPV launched a communication campaign with a presence in digital and print media, targeting companies that place this type of packaging on the market and, therefore, have a legal obligation to ensure the environmental compliance of their waste, under the extended producer responsibility framework.

“The new regime for managing specific waste streams subject to the principle of extended producer responsibility means that, starting next year, industrial and commercial packaging will also be managed by us. As such, Sociedade Ponto Verde, as a market leader, is here to provide the best service to companies, focusing on guaranteeing the proper routing of packaging and packaging waste for recycling through a traceability system to its final destination. Our experience and knowledge acquired over these 27 years, with a strong commitment to R&D and innovation, give us the ability to manage another packaging stream, to bring best practices to it, and to ensure that our clients comply with all legal obligations,” states Ana Trigo Morais, CEO of Sociedade Ponto Verde.