Smurfit Kappa has designed innovative packaging that allows Granja Mantiqueira to ship its product through e-commerce channels. The egg supplier decided to launch its new “Egg Club” so that consumers can order eggs online for home delivery in Brazil. “ Aware that packaging plays a crucial role in the e-commerce sector, especially for a product as fragile as eggs, the company turned to Smurfit Kappa in search of a satisfactory solution ,” the company stated in a press release.
The packaging company leveraged the expertise and experience of its eSmart service to identify a solution that could protect the product while simultaneously boosting the company's sales growth. Thus, its designers created an attractively designed package aimed at promoting "Egg Club" and the Mantiqueira brand, as well as providing a positive "unboxing" experience for consumers.
With a briefcase-shaped design and carrying handles, the packaging keeps eggs fresh and safe throughout the entire supply chain. Furthermore, it's an interesting design from a sustainability perspective, as it allows for more packs to be shipped during transport, and it's 100% recyclable, biodegradable, and renewable.
In his statements about this innovative product, Leandro Pinto, founding partner of the Mantiqueira Group, assured that “ we realized that there is great interest in the idea of receiving eggs at home, so we decided to offer an additional channel for those consumers who are looking for a more practical solution for their daily lives. Smurfit Kappa collaborated with us to develop a sustainable packaging solution that, in addition, encompassed several objectives, including highlighting the excellent quality of the eggs .”
In turn, Manuel Alcalá, CEO of Smurfit Kappa Brazil, added that “ the fragile nature of eggs was a key factor in this project. We opted for a data-driven approach and used the eSmart service tools to design attractive and tailored packaging. We reviewed all aspects of the Mantiqueira supply chain to ensure that all products were delivered in perfect condition, without damage or breakage. Made from paper, the packaging we created was optimized for the e-commerce sales channel, meeting the needs of users looking for faster and more efficient home deliveries .”
More and more companies are turning to Smurfit Kappa's eSmart service to boost their business growth with innovative packaging concepts.
