After opening new stores in Europe – Greece and Hungary – sloggi ended 2018 with a new single-brand store, this time in China.
With the opening of this new retail location in the Paradise shopping center, sloggi provides customers with a multidimensional in-store experience. The design and layout of the space are inspired by the brand's spirit, through the use of vibrant colors and displays. “ China offers an incredible opportunity to use our store and our team as a vehicle to truly engage with consumers. The opening of this store will offer the possibility to showcase product innovation and emphasize our mission to become the most beloved everyday comfort brand,” says Alex Cara, Global Head of Omni-channel at sloggi.
Opening our first store in China marks a new era for sloggi in Asia. “The innovative and modern store concept perfectly represents the spirit of the brand. In the future, sloggi will open more stores in China, offering our customers the full range of underwear with unparalleled comfort,” adds Simon Au-Young, Regional General Manager of sloggi Asia.
In 2019, Sloggi will continue to open single-brand stores.
