Securitas Direct has officially adopted the name Verisure in Portugal, aligning itself with the global identity of the group to which it has belonged since its foundation. The change marks a strategic evolution after more than 20 years of presence in the country, which, according to the company, " unifies the brand globally while maintaining the commitment to protecting what matters most, through prevention, risk anticipation and quick and effective action ".

Present in 17 countries, with over 35 years of experience, 5,8 million customers and more than 30.000 employees, Verisure is now reinforcing its unique brand in Portugal as well.

“ This evolution reinforces what we have always done best: protecting people, families and small businesses. We continue with the same commitment, the same service and the same team, now with a stronger and more global brand. The change to Verisure represents more than a new identity; it is the affirmation of our leadership and the trust that millions of customers place in us every day. We are one step away from becoming the world's leading alarm company and, therefore, we have unified our brand globally to continue to be the first to protect ,” says Juan Antonio del Río, general manager of Verisure in Portugal, formerly Securitas Direct.

Global identity

This evolution reinforces the brand's three pillars in Portugal. Firstly, it consolidates Verisure's positioning at a national level, " continuing the leadership achieved by Securitas Direct in the monitored security segment ".

Secondly, it strengthens the mission to continue bringing constant technology and innovation and developing proprietary technology that combines artificial intelligence and immediate human response, always keeping the human factor at the center of every intervention.

Finally, it reaffirms its commitment to offering excellent service, responding on average in less than 20 seconds, and achieving an average customer satisfaction score of 9,2 out of 10.

This is also a strategic moment for the brand because Verisure recently went public on the Stockholm stock exchange, carrying out the largest IPO in Europe in the last three years. The company emphasizes in the same document that “ this milestone reinforces the group's solidity and ambition, expanding access to capital to invest even more in innovation and continue to offer a personalized, technological and efficient service, to continue setting the standards of excellence in the security industry .”

Verisure Portugal

Verisure's portfolio in Portugal includes alarm systems for homes and small businesses, connected to a 24/7 Alarm Receiving Center. Solutions cover intrusion, fire, and flood detection, as well as medical emergency response.

Each system is accompanied by a highly qualified team that guarantees professional installation, ongoing monitoring, and immediate assistance in any situation, with direct contact with the authorities.