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Quinas Favaíto

Quinas in co-branding with Favaíto

Carina Rodrigues
27 Oct 2022
16:43

Taking into account the Portuguese custom of mixing beer with Favaíto wine, Quinas beer has partnered with Adega de Favaios to launch the Quinas with Favaíto pack, especially for Christmas.

“Beautiful, beautiful is QUINAS with Favaíto!” is the motto of the new launch. In a pack format that includes six 250ml bottles of Quinas and six 55ml bottles of Favaíto, this new product is destined for Portuguese communities in the international market.

 

Visual identity

Starting from the commitment to make the pack stand out in linear fashion and attract a younger target audience, a strong visual identity was created. " With a more exotic, avant-garde and unusual look, the pack's design embraces an eccentric and unexpected tone. The zebra pattern accentuates a 'bizarre' and original youthfulness, underpinning the statement that challenges the two Portuguese brands in a perfect alchemy ," reads the press release.

This strategic move aims to increase brand awareness and boost sales for both brands during the Christmas season. This pack is a limited edition and will be sold in international markets with a strong presence among Portuguese communities.

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