Mondelez has just expanded its portfolio in the biscuit segment and sub-segment of chocolate sandwiches with the new Prince Chocolate Sandwich biscuits.
This launch reinforces the company's commitment to innovation, with larger packaging and no sachets.
Rita Alves, Senior Brand Manager Bakery at Mondelez Portugal, states that “ this launch reinforces the presence of the Prince brand in Portugal with a competitive offering. With this launch, we aim to be the leading children's brand in this sub-segment nationwide, providing the favorite biscuits of children and adults alike with the already recognized Prince quality .”
The new Prince Sandwich Chocolate biscuits are available in 300-gram packs, with a recommended retail price of €1,99.
Sustainability
In addition to entering the chocolate sandwich sub-segment, this launch also features a significant corporate social responsibility aspect.
The wheat used in the production process of the new Prince Chocolate Sandwich comes from the Harmony Program , revealing the company's commitment to agricultural and planetary sustainability.
