Recently launched in the midst of the pandemic, Phunk, the first Portuguese hard seltzer brand, decided to mark the end of lockdown with a new summer campaign and the introduction of six-packs of a single flavor.
Under the motto "Feel the Phunk," the brand presents the new film , conceived and created by Produtora 78 and disseminated across its digital channels (Facebook, Instagram, YouTube, and TikTok) and on the Google network.
The music is by Fred, from Orelha Negra, and the inspiration for the campaign comes from the brand's own DNA, "its phunky style and the fun side of life ".
Responding to consumer needs that expressed a desire to buy a smaller pack of cans than the previously available 12-pack, Phunk is now launching a six-pack option with four possible flavors: lime and ginger, mango, cherry, or blueberry, all with reduced alcohol content (4,5%), gluten-free, with no added sugars, and only 26 calories per 100 milliliters.
Phunk
The arrival of Phunk in Portugal in February coincided with a sensitive period of the Covid-19 pandemic in the country. Nightlife venues were closed, gatherings were prohibited, and spending time on the street was severely restricted, significantly reducing opportunities to consume alcoholic beverages. However, the first few months of sales ended up registering very positive figures.
“ This first year is far exceeding our expectations. The reality is that we launched the brand at a time when it was very difficult to reach the customer and offer them a completely new product and category in Portugal. However, our project grew through adversity and with the help of the Portuguese, who took the risk from day one, tried it and kept buying it, in June we were completely sold out, without a single can available for sale. We have also been very well received on social media, currently being the third hard seltzer brand with the most followers on Instagram in Europe ,” says Duarte Froes, founder of Phunk.
Now taking its first steps towards internationalization, particularly in the Spanish market, the brand aims to boost the growth of the category in the country in 2022, as well as its presence within it, by offering a high-quality, authentic and sustainable product, in which it uses 100% recyclable metal and cardboard packaging.
Discount
Phunks can be purchased on the brand's website in packs of six for €11,34. Currently, subscribers to the brand's newsletter are eligible for a 10% discount when buying two or more packs of the same flavor, or a 15% discount when buying two or more packs of any flavor.
In addition to its online presence on platforms such as Glovo, Uber Eats, Swig, and Notivago, the brand is also available in over 50 Horeca outlets, at Garrafeiras Soares wine shops, and in the large supermarket chains Continente, Auchan, and Recheio.
