Pacific Capital Partners (PCP) has completed an investment in Bairríssimo.
According to Doriane Zalewski, marketing director at PCP, “in a world where one in nine people do not have enough food and with 70% of food waste occurring in the production process, there is a substantial need for sustainable solutions. Bairro is a Lisbon-based startup powered by green logistics that helps reduce food waste through efficient ordering and distribution solutions. Pacific Capital Partners invests in companies that shape the markets of the future through disruptive technologies and methods.”
Neighborhood
In addition to being a strategic partner of PCP's beverage and consumer goods division (FMR Brands), Bairro has reinvented the supermarket shopping experience with a digital approach. Launched in Lisbon in 2020 by young entrepreneurs Artem Kokhan and Milana Dovzhenko, the Bairro platform is a darkstore operator that enables the fast delivery of supermarket products, focusing on the quality of the user experience, fast delivery, low cost, and high product quality standards. The platform offers delivery in 30 minutes.
Enrique Lanata, Director of Strategy and Planning at Pacific Capital Partners, states that Bairro “has demonstrated an incredible track record of execution, profitability, and growth in less than 24 months, considering the Covid-19 crisis in between. The company found a way to generate value in such a competitive market, attracting customers to the platform and creating long-term agreements with partners in various segments and markets. PCP found in Bairro an incredible opportunity to expand its presence in the food and consumer technology markets in Europe, leveraging Bairro's competitive advantage in the Portuguese market and its growth plans.”
