OnStrategy, in partnership with Multidados.com, has developed a free platform aimed at providing consulting services, through direct and personalized support, to Portuguese micro-enterprises, the main group affected by the negative effects of the global pandemic caused by the Covid-19 virus.
These micro-enterprises, most of which are located many kilometers from urban centers, are often forgotten, and help is slow to arrive, at a time when around 48% say they cannot remain in operation for more than two months without additional liquidity support measures, with even higher percentages in the micro and small business group.
Consumer Relations Platform
In response to this need, the support program developed by the consulting firm OnStrategy, in partnership with the research agency Multidados.com, aims to understand the main needs in order to provide crucial strategic advice for the reorganization of businesses and brands and adaptation to particularly difficult times.
To this end, an online platform was developed through which micro-enterprises—companies employing fewer than 10 workers and whose sales volume does not exceed two million euros—can access advice by completing a short questionnaire. Pedro Tavares, partner and CEO of OnStrategy , states that “ more than 80% of companies that remained in operation resorted to layoffs, and almost 30% had to diversify or change their production, with very significant drops in turnover, according to data from the INE (National Institute of Statistics) and the Bank of Portugal . The reduction or absence of clients and orders, as well as the restrictions in the context of the state of emergency, led not only to economic constraints but also to very considerable reductions in staff. It is urgent to help these organizations and managers minimize the impact that this crisis is having on their businesses. This partnership arises with that purpose; we are fully committed to putting our multidisciplinary knowledge to work to optimize the economic and financial value of organizations, serving the companies that need it most.”
In Partnership with
OnStrategy has the support of Multidados.com, which possesses in-depth knowledge of different regional markets, facilitating greater proximity to the diverse realities of each micro-enterprise, from north to south of the country. According to Florbela Borges, general director of Multidados.com, “ most micro-enterprises still do not foresee access to essential support measures. Regarding the recently implemented public support measures, only a very small percentage of companies have benefited from them, which clearly demonstrates the need for greater intervention. This is a corporate social responsibility initiative aimed at swift intervention, aligned with real needs and with a deep understanding of population reach .”
The platform is available on the OnStrategy website ( www.onstrategy.com.pt ) only for companies that fall into the micro-enterprise category, through the mandatory completion of the available form.
