Founded by Ana Isabel Pereira, a community pharmacist for over 10 years with international certifications in cosmetic product formulation, the new Portuguese skincare brand Olivea Green aims to address the needs and concerns of the skin.
The first four products available are: a daily cleansing gel, a facial mist, a multitasker serum, and a moisturizing gel-cream. The entire brand line is based on three essential pillars: vegan, cruelty-free, and free of parabens, sulfates, phthalates, and other ingredients that are more likely to sensitize the skin and cause allergic reactions.
According to the brand, “ at Olivea, nature joins forces with science to transform the skin” through the combination of botanical extracts that enhance the effectiveness of products with clinically proven high-performance active ingredients, such as hyaluronic acid, niacinamide, glycolic acid, bakuchiol, among others. Ana Isabel Pereira, the brand's founder, states that, “ with the creation of Olivea, we wanted to create a different kind of skincare brand. In recent decades, the world of skincare has been defined by the use of questionable chemical ingredients and promises of exaggerated and unrealistic benefits, which only created frustration and fostered low self-esteem. The research and formulation process for our products was quite exhaustive, as we wanted to create simple and effective formulas .”
Formulas
The formulas are developed through an extensive research process, and all the brand's products are manufactured in Portugal. Formulated with high-quality, pure active ingredients, certified organic whenever possible, the brand's solutions are developed in appropriate concentrations and pH levels.
All ingredients, packaging materials, and packaging are carefully considered with the minimum possible environmental impact in mind. The brand also aims to constantly work towards adopting and implementing more sustainable manufacturing and distribution processes, as well as raising awareness and encouraging the community towards more sustainable practices, both through education and by sharing actions that engage the community with the environment.
“ We develop all our products to be multifunctional, so with just four products, we can prevent and treat numerous skin problems and concerns common to most of the current population. We believe that with our products, it will be possible to prevent and reduce the first signs of skin aging, reduce hyperpigmentation spots, control oiliness, protect the skin against damage from air pollution, among many other benefits. With Olivea, we want to show that with a simple, effective skincare routine using few products, we can achieve beautiful and healthy skin ,” concludes the founder.
