Normal opened its first street-level store in Porto, with the support of Cushman & Wakefield (C&W), a real estate services consultancy, representing the owner.

The store, owned by Prowinko, is located at number 382 on Rua de Santa Catarina. “Rua de Santa Catarina is Porto’s main commercial artery and, therefore, holds strategic value for brands like Normal, which are looking for the ideal location to open their first street-level store in the city. This opening further reinforces the demand from international brands that choose Porto and the north as priority markets for their expansion,” says Susana Pires, retail consultant at Cushman & Wakefield.

Expansion

Since its arrival in Portugal in October 2022, Normal has opened nine stores, adding to its more than 500 stores in countries such as Denmark, Norway, Sweden, the Netherlands, France, and Finland.

Of Danish origin, Normal is a retail chain that stands out for selling leading brands at consistently low prices. Its product range includes over four thousand items in categories such as skincare, haircare, oral hygiene, shampoos, and makeup, among others. In addition to its regular range of products from well-known brands and new discoveries, the store is constantly changing, ensuring that each visit is always a new experience.