New Action store in Vialonga

08 September 2026

09:18

Action, a discount store for non-food products, will reach 34 stores in Portugal on September 24th, having chosen Vialonga for its newest opening.

“We are very pleased to open in Vialonga just over two years after we presented our first store in Portugal. Customers in the region have been eagerly awaiting the arrival of an Action store and we are very happy to be able to bring our unique shopping experience even closer to them,” says Sofia Mendoça, general manager of the brand in Portugal, in a statement.

With 817 square meters and a team of 18 employees, the new store offers an assortment of 6.000 products in 14 categories (including toys and home goods, gardening products, DIY, and food).

Every week, there is a selection of 150 new items, with an average price of less than two euros for all products in the store.

Riberalves reinforces its innovation strategy with four new cod products: the Christmas Fillet, the Sublime range without bones, preparations that allow meals to be completed in seven minutes, and new Family Cod references. The offerings combine Portuguese curing methods and convenience, seeking to adapt cod consumption to Christmas celebrations and daily routines.

Read Article

El Estepario Siberiano for the first time in Portugal: Porto Drum Show welcomes the world's biggest influencer.

The 7th edition of the Porto Drum Show returns to Alfândega do Porto, from November 20th to 22nd, with the Portuguese debut of El Estepario Siberiano, followed by more than 6 million people. The program includes concerts, workshops, masterclasses, news from the music industry and a stage dedicated to new drumming talents.

Read Article

Nestlé launches ChocoTrio, combining chocolate, filling, and biscuit in a single bar.

Nestlé has launched the ChocoTrio range in Portugal, a new line of chocolate bars that combines chocolate, creamy filling, and crunchy biscuit. Available in Cookies & Cream, Hazelnut, and Extra Choc varieties, the new product is supported by the "That's All There Is" campaign, developed locally with the Pepper agency, and can already be found in the usual channels.

Read Article

Press start: iServices' Black Friday enters game mode.

There are new levels to explore, gadgets to discover, and equipment ready to wake from pause mode. From November 1st to 30th, iServices draws inspiration from the gaming universe for a Black Friday with discounts unlocked every week. On offer are iS brand products, repair benefits, and refurbished items at special prices.

Read Article

Condi launches a range of protein supplements with eight different options.

Condi expands its offering with Condi Protein, a new range of powdered preparations with a high protein content and no added sugars.

Read Article

Bandida launches BRUT.A cider in a limited edition.

Bandida presents BRUT.A, a new limited-edition apple cider designed for celebratory moments. Available in a 75cl bottle with a cork stopper, this new product aims to approximate the characteristics of a sparkling wine.

Read Article