NESCAFÉ Dolce Gusto NEO presents a cinematic campaign that inaugurates the NEOverse creative universe.
As the brand explains, the new advertising campaign reinforces NEO's technological positioning and high-quality coffee offering. With a holistic 360-degree strategy, the campaign includes television, outdoor media, digital, and point-of-sale activations.
Concept
Nestlé explains that the NEOverse concept was conceived as an artistic and sensory manifesto, inspired by the idea of an intergalactic visit. The creative narrative transports consumers to a universe where two aliens land on Earth. While exploring, they are drawn to the NEO machine and experience " probably the best coffee in the galaxy ," the brand's new claim .
“ In a saturated market, we chose not to be just another one. We want to provoke, awaken curiosity and evoke emotion, building a memorable and aspirational universe that reflects the brand's courage in asserting its superiority based on real quality. Because when we say 'the best coffee in the galaxy' it's not an exaggeration, it's the expression of what NEO delivers: innovation, sensory experience and a standard of excellence that redefines expectations, ” says Miguel Abreu, marketing manager coffee portion Nestlé Portugal.
