The Portuguese fashion brand MO has reinforced its investment in the footwear segment with the implementation of the MO Shoes project. As part of this project, 52 of the brand's stores across the country have been remodeled and modernized, now featuring spaces entirely dedicated to footwear.
The new dedicated zones allow MO to offer a more complete range of products in this category, also providing better product displays and more functional circulation. After the first phase of implementing these footwear corners in more than fifty MO stores, the brand plans to extend this new concept to its remaining stores in Portugal.
Also within the scope of the MO Shoes project, the brand expanded its offering with new models from brands such as Adidas, Reebok, Fila and Geox.
Footwear 100% Made in Portugal and “eco-friendly”
The brand has also increased its value proposition in this segment with a new footwear collection designed for everyday wear and focused on the quality of national production. Designed and manufactured in Portugal, this new MO production collection is made from genuine leather, such as suede, which ensures extra durability and softness in each item.
Additionally, reinforcing the brand's commitment to sustainability and the environment, MO has also been investing in this category with environmentally friendly products, notably sneakers with recycled interiors and soles, whose manufacturing process, complying with best sustainable practices, requires the use of less water.
Finally, and exclusively online, the brand offers sports footwear designed to complement its recent Active and Trekking apparel collections.
The strong focus on this product category aims to further establish MO as a leading destination for footwear.
