Mimosa begins 2022 with the launch of Quark Protein, available in natural, strawberry, and stracciatella flavors.
This new product reinforces the Protein range, developed with those who prioritize a protein-rich diet in mind. Mimosa Protein Quark is low-fat, creamy, without artificial colors or preservatives, and is available at points of sale in the yogurt aisle.
Protein
One package provides 17 grams of high biological value milk protein, which supplies all essential amino acids in adequate amounts and contributes to the growth and maintenance of muscle mass and to good physical fitness.
In addition to its high protein content, Mimosa Protein Quark has a high content of phosphorus and calcium, important for bones and muscles, and is also a natural source of selenium and vitamin B12, which contribute to the normal functioning of the immune system, and vitamin B2 and iodine which, together with calcium and phosphorus, help in the normal functioning of energy-producing metabolism.
Gamma
Quark joins Mimosa Protein lactose-free skim milk, which the brand launched in cocoa and strawberry versions, with 25 grams per package (three times the amount of regular milk), and which has the advantage of being easily carried in a backpack and consumed "on the go," since it does not require refrigeration.
Fernanda Cruz, nutritionist at the Mimosa Nutrition and Food Center, emphasizes that the Mimosa Protein range functions as a true nutritional supplement, combining a high content of milk protein with a high content of essential micronutrients, such as calcium, riboflavin, phosphorus, selenium, and iodine, along with the characteristics of milk or quark.
“ With the growth of the protein-rich products market, which registered a positive evolution of 16% in value in 2021, this is a natural bet for Mimosa. The brand's purpose, to care for all Portuguese people with nutritionally balanced and complete solutions, implies that we are close to and attentive to their needs. Therefore, and given the success of the Mimosa Protein range with cocoa and strawberry milks, which grew 26% in volume in 2021, we realized that it was necessary to have a wider range of solutions that allow our active consumer, who prioritizes sports, to have options for various moments of the day, and that provide different experiences. With this new Quark, we position ourselves within the universe of spoonable yogurts, offering an experience that we want to focus on performance and physical fitness, but still truly indulgent ,” highlights José Pedro Silva, Mimosa brand manager.
