Mifarma, an online company selling pharmacy and parapharmacy products, announces its evolution into Atida Plus, aiming to lead and transform the health and wellness landscape across Europe.
To fulfill this mission, Ernesto Martín, Managing Director for Southern Europe at Atida, will continue to lead this project together with the founders of Mifarma, Reme Navarro and Javier de la Rosa, who will be part of the management team for Southern Europe and will occupy, respectively, the positions of Business Strategy Director and e-Commerce Development Director, to maintain the spirit with which the company began.
Objective
Following this alliance, Atida Plus, Atida's online pharmacy, will also be present in countries such as Portugal, the United Kingdom, Italy, and France, without losing sight of the objective with which it was founded in 2011: to offer a professional response to health and well-being needs throughout Europe. “ At Atida Plus, we will continue to work day after day to build a platform for and by the well-being of our customers, encompassing the process from prevention to cure. Our goal is to be able to serve 90% of Europeans within 24 hours, as we already do in Spain, in order to maintain the spirit with which this company began ,” comments Ernesto Martín, Managing Director, Southern Europe at Atida.
Atida Plus in numbers
Currently, after 10 years in operation, and with this new alliance, the company has around two million customers and ended the previous year with a turnover exceeding 80 million euros.
“ Our greatest satisfaction is being able to guarantee our customers a quality service ,” says Ernesto Martín. “ To that end, the platform will continue to feature more than 30 references and 800 different brands. We will work daily to adapt and update our catalog, as well as the references and information on our website .”
