MediaMarkt Iberia has signed an agreement with Worten for the acquisition of 17 stores from the group in Spain.
MediaMarkt will retain all employees from the 17 Worten stores (270 people), in addition to acquiring the premises where these stores are located.
With this operation, the company expands its store network to reach areas where it was not previously present. The purchase will strengthen MediaMarkt's presence in regions such as Catalonia (seven stores) and Andalusia (four stores) and will allow its debut in cities such as Melilla, Zamora, and Marbella. “ The planned acquisition of 17 Worten stores in Spain fits perfectly with our strategic objectives of being the first choice as a trusted retailer for personalized solutions in a technology-driven world ,” states Alberto Álvarez Ayuso, General Managing Director of MediaMarkt Iberia. “ The proposed agreement also reflects our clear commitment to the omnichannel model, with 17 new stores to boost our online sales with new delivery and collection points for online purchases .”
The new stores are expected to begin operating under the MediaMarkt brand in the first quarter, following authorization from the Spanish Competition Commission.
Numbers
Following this operation, MediaMarkt will have seven thousand employees in Spain, all technology specialists, and 106 physical stores, increasing its sales area by 8% and strengthening its position as a leader in consumer electronics retail in the Spanish market.
In Portugal, the company has around 550 employees and operates 10 stores and the online store www.mediamarkt.pt.
In Europe, the company has over a thousand points of sale located in 14 countries and a team of 55 people.
