EDP, with a brand value of €2.302 billion, Galp, with €1.332 billion, and Jerónimo Martins, with €923 million, lead the ranking of the 50 Portuguese brands with the highest financial value. This is the conclusion of the annual study by OnStrategy, which aims to determine the most valuable brands nationwide.
The Portuguese energy company leads the ranking, establishing itself at a robust level of brand strength. This success is the result of its positioning, reputation, and market presence, which, in turn, translates into increased brand value.
The top 5 of the ranking of Portuguese brands is completed by Pingo Doce, with a brand value of 847 million euros, and TAP, which reaches 733 million. The energy and retail sectors are therefore those that hold the most valuable brands in Portugal.
The following positions are occupied by brands from the banking and telecommunications sectors. Millennium BCP reaches sixth place (€683 million) and BPI occupies ninth position (€428 million). Seventh and eighth places are occupied by MEO (€564 million) and NOS (€465 million), respectively.
Completing the top 15 of the most prominent Portuguese brands in terms of financial value are Continente, Caixa Geral de Depósitos, Sonae, Grupo Mota Engil, The Navigator Company, and Delta.
