The launch of Prome marks "the beginning of a new era in the wholesale trade sector for household appliances" . The chosen venue will be the TEKTÓNICA trade fair, which takes place from May 2nd to 5th at FIL in Lisbon.

Prome represents a commitment to internationalization. It has a dedicated and specialized team with almost 30 years of experience, resulting in more than two thousand active clients and a turnover of around 70 million euros for the Macorlux Group.

This strategy stems from the need to "respond to an increasingly demanding market. We realized, through some clients and partners, that we had to create a brand that reflected the success achieved and would be the basis for reaching new, ambitious goals and objectives. Therefore, this rebranding is fundamental. We now have a more sophisticated, attractive brand image with the capacity to go beyond borders," says Ezequiel Ferreira, CEO of Macorlux.

Offer

Prome offers a wide range of products, including home appliances and consumer electronics, in a spacious warehouse spanning over 17 square meters. This storage capacity allows them to offer more than 10 products from the most recognized international brands. As a result, they offer exclusive advantages for professionals and guarantee delivery throughout the country within a maximum of 48 hours.

This milestone reflects a clear investment in implementing a strategy to unify and optimize all the experience gained over almost three decades. “This effort is aimed at sustaining the continuous growth we have achieved. Furthermore, this step reiterates our commitment to excellence, the group's mission and long-term strategic vision, and reflects an ambition that is now global. Prome is a company of entirely Portuguese origin, but with a global perspective,” adds Pedro Morgado, CEO and Chairman of the TESTA Group.