The Portuguese Tourism Board and the brands Sumol, Compal, Schweppes, and Ticket Restaurant have joined the #JuntosVoltamosJá platform, reinforcing support for restaurants across the country.
The core group of food and non-food brands supporting the #JuntosVoltamosJá platform has expanded to include Sagres, Delta Cafés, Olá, Buondi, Água de Luso, Carte D'Or, Sical, Go Chill, Sumol, Compal, Schweppes, and Ticket Restaurant, in addition to institutional support from AHRESP and Turismo de Portugal. This initiative is recruiting new brands after starting with a more limited group of participants. The goal is to " bring consumers and brands together to support bars, restaurants, and cafes across the country, allowing them to reopen after the lifting of the state of emergency decreed during the Covid-19 pandemic ," the initiative states in a press release.
The platform has been available since Tuesday, April 21st, at juntosvoltamosja.pt . Consumers can choose their preferred location and contribute by purchasing vouchers worth between five and one hundred euros, which they can then enjoy for six months after the lifting of the state of emergency.
For their part, participating brands make their products available for baskets that will be delivered to participating points of sale, thus minimizing the financial burden at the time of opening.
The brands participating in the platform extend the invitation to other interested parties who wish to join the initiative, which aims to contribute to the revitalization of the Horeca channel nationwide. This is one of many actions currently underway to help capitalize on this important sales channel , which has been operating with limited capacity since the state of emergency was declared to combat the Covid-19 pandemic.
