Supeco, the discount brand launched by Carrefour in Spain in 2012, is growing and expanding its presence to more European countries.
The brand is also present in Romania and Brazil, and the next destination will be Italy. Carrefour plans to open its first store under the Supeco brand in the city of Novara, about 50 kilometers from Milan. The location will have a sales area of approximately 360 square meters and will offer around 1.700 products, mostly national brands.
The company responsible for launching and managing this project in the country is Docks Market, the Italian cash & carry brand of Carrefour, according to several media outlets.
Currently, Supeco has a network of 14 stores in Spain (five in Andalusia, four in Madrid, two in Valencia and one in Catalonia, Galicia and Cantabria), while internationally it operates four centers in Romania and one in Brazil.
The concept behind this brand combines the discount factor with the cash & carry format , offering simpler furniture and integrating the warehouse into the store. Its product range is especially focused on fresh, fast-moving consumer goods.
