Hinojosa

Hinojosa buys Portuguese Graphicsleader

Hinojosa has completed the acquisition of the Portuguese packaging company Graphicsleader.

Integration into the group signifies the start of Hinojosa's productive presence in the Portuguese market and its first international experience.

With this operation, Hinojosa seeks to increase coverage and service offerings to its clients in this market and boost the development of cardboard packaging in Portugal, at a time when the packaging sector is demonstrating its strategic importance.

 

Synergies

This operation will allow us to develop synergies with the group at a commercial and operational level. Graphicsleader, which had a turnover of €24,1 million in 2019, focuses on the production of high-quality printed packaging, mainly for the food industry sector.

Hinojosa plans to invest in expanding the capacity and improving the productivity and efficiency of Graphicsleader. To this end, it will rely on the 175 employees that Graphicsleader currently has and on the Santos family, the company's founders, to manage it. " Located on the outskirts of Porto and with over 125 years of history, Graphicsleader is a family business with values ​​very close to those of Hinojosa, such as a clear focus on innovation and proximity to the customer. These values ​​and its strong local presence allow it to count on a vast portfolio of loyal customers who are leaders in their respective fields ," the statement reads.

By sector, the majority of production is destined for the food industry (canned goods, biscuits, cereals, dairy products, etc.), representing 76% of the total, and 24% for other sectors, namely footwear, detergents, and textiles. Approximately 50% of production is destined for the Portuguese market and the remainder for export. Key international markets include Spain, Morocco, Algeria, France, Germany, and Malta.

 

Increase in turnover

Hinojosa closed the last fiscal year with a turnover of 418 million euros, 4,8% more than in 2018.

Among the main milestones of 2019, the incorporation of the Demco and Edihor production units into the group stands out. Located in Cardedeu (Barcelona), Demco is dedicated to the manufacture of corrugated cardboard packaging solutions for clients with higher technical requirements. Edihor, on the other hand, focuses on the purchase and sale of complementary packaging products, such as adhesive tape or bubble wrap. These two production units gave rise to Hinojosa Packaging Cardedeu.

In 2019, the paper division was also consolidated, supported by the positive results of the paper industry. In this way, the group continues to gain independence regarding the need to obtain raw materials for its cardboard production units.

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