N 101
GS1 Portugal

GS1 Portugal discusses customer experience in the era of digital transformation.

Barbara Sousa
27 June 2019
10:18

GS1 Portugal – Codipor is preparing to hold the fifth edition of the Digital Engagement Forum, dedicated to the theme "Consumer Journey: The Consumer at the Heart of Digital Transformation".

The initiative brings together leading speakers and entities from the business and academic worlds to address the challenges, opportunities, and trends in adapting consumers, businesses, and universities to the digital age. The event takes place on July 11th at the GS1 Portugal – Codipor headquarters in Lisbon.

The Digital Engagement Forum will provide a platform to discuss success stories in innovation and digital transformation. Examples of human resource and business capacity building, innovative technological solutions and e-commerce platforms, as well as models for interpreting consumer behavior will be presented. Invited speakers include, for example, Manuel Dias, Technical Sales Director at Microsoft, and Miguel Moreira, Advisor at the Digital Business Center of Nova SBE.

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