The Italian group Calzedonia, which operates under the brands Calzedonia, Intimissimi, Tezenis, Falconeri, Signorvino, Intimissimi Uomo, Atelier Emé and Antonio Marras, will be renamed Oniverse.

The announcement was made by Matteo Veronesi, CEO of the group, during an event organized by Pambianconews, following several acquisitions in recent years. “ Right now we are a collection of brands that are also very different from each other; we include fashion, luxury, underwear, swimwear, boats, and wine. Therefore, we decided to change the group's name to Oniverse ,” said the CEO.

According to the manager, the new name represents a universe, "like the constellation of our various brands." Oniverso is also an anagram of the surname Veronesi.

Diversification strategy

The group's CEO highlighted the diversification strategy the group is adopting to grow. " We are a fairly large company in Italy, trying to become a European reality, and we would like to become a global reality ," stated Matteo Veronesi. "With our main brands, we are growing primarily in foreign markets and expanding our portfolio, also investing in the world of wine and sailing. We are diversifying our offering ."