Eduardo Barreto is the new general manager of HiPay in Portugal.

Eduardo Barreto is the new general manager for Portugal at HiPay, a fintech company specializing in omnichannel payment services, with a presence in over 170 countries.

Holding a law degree from the University of Exeter and a master's degree in European Law from the University of Rennes, the new head of HiPay's operations in Portugal began his professional career at Xerox in 2008 as a business development manager in the United Kingdom. In 2012, he moved to ACS Solutions, a Xerox group company specializing in IT and software services, where he was responsible for pan-European sales of the company's Business Process Outsourcing and Document Management portfolio. In 2016, he joined Elavon in London, one of the largest global payment solutions providers, in the international corporate sales team, subsequently becoming director of international corporate sales for the hospitality sector. Since 2017, and before being appointed general manager of HiPay for Portugal and Spain, Eduardo Barreto was at SafeCharge as Head of Travel & Hospitality, where he developed and implemented the company's strategy for the entire travel and hospitality segment.

HiPay is a global payment platform that enables merchants to securely accept payments in 150 currencies and over 220 payment methods across all channels: online, mobile, and in-store. In Portugal, HiPay has a team of 12 employees and, in 2018, was responsible for €345 million in processed payments in the national market, where it works with clients such as Decathlon, Delta Cafés, Mega Animal, and Grupo Viagens Abreu, among many others. At the European level, the company works with international brands such as Pizza Hut, Club Med, and Veepee (formerly vente-privée), among hundreds of others.

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