Danone wants to recognize and reward those who choose its brands when shopping over the next nine weeks, and is launching the new campaign "The more you buy, the more you win".
From January 25th to March 28th, all consumers who purchase Actimel, Activia, Corpos Danone, Danacol, Light & Free, or YoPRO products and submit their receipts on the indicated platform will accumulate points and be eligible to win the grand prize of five thousand euros, as well as one of three gift card prizes awarded weekly.
Campaign
The campaign will take place digitally , but it all begins at the brands' usual points of sale. To be eligible for one of the three weekly prizes and the grand prize, consumers will have to make purchases from one of the six Danone brands included in this promotion and follow the steps on the platform.
After making purchases, which can be done in physical stores or online, all the consumer has to do is visit the indicated website, register, and submit the purchase receipts, which will be converted into points (one point is awarded for every euro spent).
Consumers who accumulate the most points weekly through purchases from these brands can win up to €250 per week (awarded in three prizes of €100, €150, and €250). At the end of the nine-week campaign, a prize of €5,000 will be awarded to the person who accumulates the most points – the top consumer. Visitors will be able to check their ranking against other participants on the website.
