About six months after launching the "Return and We Recycle" campaign, Continente's online retailer announces that it has already sent 20.000 kg of plastic for recycling, thanks to the collaboration of consumers. The brand expects to recycle more than 30.000 kg by the end of 2019.
Continente's e-commerce platform announced at the end of last year an initiative whereby customers who return the plastic bags they receive (made with 80% recycled material and 100% recyclable) are not only reimbursed in Continente Card credit (0,10 euros/unit) the following day, but the brand also guarantees the recycling of the bags.
At the same time, the brand also committed to reducing the number of bags delivered per order in response to customer feedback. The brand has now stated that, since then, it has already reduced the number of bags delivered by more than 40, through process optimization in picking and bag reconciliation (in product accommodation).
The brand justified the measures last December by stating they were launched based on a circular economy logic and with the goal of encouraging the rational use of plastic and its recycling.
Taking on the role of an active agent in promoting conscious consumption habits, Continente launched in April of this year a platform entirely dedicated to the topic of plastic, where it explains its commitment, initiatives, as well as national and international news, and tips for better use of this material.
